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Syracuse City Schools - So you Think you Know...
Last Spring, 11-Syracuse City School District students set out to change perceptions of their school district. They believed the media dwelled too heavily on the negatives, and often ignored the positive accomplishments of students and staff. They wanted the community to hear the whole story.
Working with professionals at Clear Channel Communications, the students created a comprehensive marketing campaign. In radio, video, and print they challenged Central New York to "Think Again" about their perceptions of the SCSD.
The effects were immediate. The response from students, parents and staff and was extremely positive. Now, it's time to keep the momentum going.
Phase 2 of the "Think Again" campaign is in the planning stages. Clear Channel has once again committed marketing resources and CNY Works will fund the student marketing team. However, we still need private sector support to make it happen.
To learn more about this effort, please join me:
Tuesday, December 11, 20078:00 – 9:00 a.m. Syracuse Technology Garden Refreshments Provided
RSVP -- eventplanning@clearchannel.com or call 315-472-9797
